Arts.AventuraMall.com
BRANDING | UI/UX | ART DIRECTION | PROJECT MANAGER
As the lead designer for the Art Walking Tour mobile site, my objective was to craft an immersive online experience that not only showcased the exceptional art collection within the mall but also served as a gateway for international guests keen on exploring its world-class offerings. This involved developing a UX/UI website optimized for both desktop and mobile platforms, complemented by art-directed video content and meticulously crafted branding for digital and print collateral.
Our approach prioritized user engagement and accessibility, ensuring that visitors could seamlessly navigate the site and access relevant information about the art tour. By leveraging responsive design techniques, we optimized the user experience across various devices, allowing guests to explore the tour's highlights with ease, whether they were using a desktop computer or a mobile device on the go.
In addition to the website design, we also curated art-directed video content to provide virtual tours of the featured artworks, offering viewers an immersive glimpse into the mall's vibrant art scene. Script development in three languages further enhanced accessibility, catering to a diverse audience and facilitating international engagement with the tour.
Furthermore, our branding efforts extended beyond the digital realm, encompassing the design of marketing collateral for both digital and print channels. From social media graphics to brochures and signage, every aspect of the branding was meticulously crafted to reflect the tour's unique identity and appeal to its target audience.
The result is a cohesive and compelling mobile site that not only raises awareness of the art tour among mall guests but also attracts international visitors with its world-class offerings. Through a harmonious blend of user-centric design, captivating video content, and meticulously crafted branding, the Art Walking Tour mobile site serves as a digital gateway to an unforgettable art experience.
Phase 2 Marketing campaign
Phase 1 was an audio guide of each art piece only in English. This phase 2 highlighted each art piece accompanied by a video and voice over in 3 languages, so that it can enjoyed fully by an international audience. I kept the colorful sound waves and introduced the video content.
Phase 1 Marketing campaign
We launched phase 1 with only audio in English and the descriptions we had of the pieces by the artists.
In anticipation we were developing video content and original scripts and voice overs in different languages.
